Strategy

Depending on the area of care, it may be useful to use video advice and online tools, while in other cases, personal care contact is preferred and processes in the background offer potential for optimization. In particular, we are currently asked the question of positioning with regard to a platform strategy compared to the single-product strategy, which is being jointly evaluated with regard to its advantages and disadvantages. With a comprehensive overview of the other service provider sector and many years of experience, we are always at your side.

There are various pricing strategies that make sense depending on the product or service. The trend is currently moving away from the classic one-time purchase of a product towards subscription models and pay per use. For services, for example, a full flat service package is also possible. It is important that the price is specifically evaluated compared to the benefits in a business case.

Here, it is important to clearly define the target group. Older generations are not yet fully digital, but in our holistic concepts, we also take into account the members of the target groups who can be reached via digital channels. Whether it's social media, podcasts, local business or trade fairs — we provide advice on the right channels for your product/service.

We support a variety of valuable contacts in the areas of home care, medical supply stores, diabetes and medical technology, who are open to market innovations and partnerships. Together, we evaluate the right contacts and create added value for all parties involved through synergy effects.